RNZ 2011 is forecasting total sales revenue of NZ$268.5m based on expected ticket sales of 1.35m from the 48 tournament matches.
The sales in the final phase have boosted ticket revenue by NZ$17 million to NZ$220 million. This means RNZ 2011 has now reached 82% of its revenue target.
Over the last six weeks fans have purchased 211,000 tickets with a value of NZ$51 million.
"This is a fantastic result and is about where we expected to be with little over two months until the tournament kicks off."
Before the 2011 Rugby World Cup, the highest revenue-generating event in New Zealand's history was the 2005 British & Irish Lions tour, which grossed NZ$24m.
Snedden added: "As of today, we have achieved nine times the ticket revenue for that event so that is very pleasing.
"Tickets are selling fast to many matches. 85,000 fans from over 100 countries are already coming so we urge New Zealand fans to get in quickly to avoid being disappointed.
"There is already limited availability in some seat categories while some categories for certain matches are exhausted."
Tickets can be purchased online at www.rugbyworldcup.com/tickets.
"We expect ticket to continue to sell strongly from here as happened at Rugby World Cup in France in 2007 and Australia in 2003.
"Interest is clearly growing in the New Zealand tournament and that is being helped by the RWC 2011 Roadshow which is touring throughout the country in July.
"We've had great turnouts from fans in Bluff, Invercargill and Queenstown so far and that bodes well for the rest of the month."
Related Links -