Dove Men+Care have teamed up with Ireland internationals Cian Healy and Luke Fitzgerald, along with a host of players from the other home Unions, to launch an emotive video ahead of a huge 12 months of international rugby.
In celebration of its ongoing partnerships with the IRFU, as well an exciting year ahead for the sport, Dove Men+Care has produced a video based on an adaptation of Rudyard Kipling’s inspiring poem, ‘If’.
The video takes us behind the scenes and unpacks everything that we love about the game of rugby and its values.
It throws us right into the heart of the pre-match changing room and shows us what it means to be part of a team, to be the best that you can be and ultimately, what it means to charge out of the tunnel on game day, proud to represent your country, your fans and everyone else who got you there.
Dove Men+Care Brand Manager Callum Galloway said: “With a hugely exciting 12 months of rugby ahead, Dove Men+Care are proud to support the IRFU.
“Over the last few weeks specifically, we are delighted to have worked with some of the most respected and talented names from those teams to deliver a video that captures and heroes the values of the game with which we are so proud to associate.”
The video can be viewed here: http://bit.ly/DMCrugby
The release of this video today also launches Dove Men+Care’s new season campaign, spearheaded by #scrumtogether.
Through this hashtag, the brand celebrates the unifying power of rugby and champions the ‘rugby family’. Over the next year we will see players from every team go through pivotal moments in their careers.
#scrumtogether recognises the dedication of each of those players, as well as the commitment of the families, coaches, fans and many others who drive them to achieve their goals, both personally and for their teams.