The IRFU and Coca – Cola announced an exciting new initiative that will involve over 50,000 children. The new Coca Cola Tag Rugby campaign is a 3-year programme that will target over 300 schools.
IRFU AND COCA-COLA ANNOUNCE PRIMARY PRIAMRY SCHOOLS TAG RUGBY
OVER 50,000 CHILDREN TO TAKE PART IN NEW COMPETITION
The IRFU and Coca – Cola today announced an exciting new initiative that will involve over 50,000 children. The new Coca Cola Tag Rugby campaign is a 3-year programme that will target at over 300 schools throughout Ireland and is aimed at revitalising the way that rugby is introduced into schools throughout Ireland, many of whom do not currently have the resources to take part in rugby.
Tag Rugby eliminates body contact, which makes it suitable for boys and
girls of all ages to play together and get fit at the same time. It
especially appeals to those people who have never played rugby before,
as it is a non-contact free flowing game which compliments a range of
other sports with extra emphasis on skill and teamwork.
Through Coca Cola’s partnership, the IRFU are able to provide coaching
and equipment to the schools, giving children the chance to experience
the fun and excitement of physical activity and local competition. The
schools will also receive tag sets, rugby balls, Coca-Cola kit bags and
The format of the competition includes qualifying blitzes being held in
each province where teams compete to enable them to participate in an
extravaganza to be held in April. The prize for winning each blitz
will be a state of the art computer package for the winning school
consisting of a personal computer, printer and scanner with individual
prizes for the children.
Commenting on the Initiative, Mo Durkan, Sponsorship Manager for
Coca-Cola said, Coca-Cola are delighted to be working with the IRFU
with the new Tag Rugby primary competition. The growth of rugby in
Ireland is dependent on young players taking up the game and this
initiative allows them to this, while also concentrating on the fun and
fitness aspect that is important at this stage in their development.
We look forward to the next three years and hope that it may help in
finding the next Brian O’Driscoll.