ROS Nutrition have become the latest addition to the GUINNESS PRO14 sponsorship family after their appointment as the official nutrition partner for the Championship for the next two seasons.
As the UK and Ireland’s fastest growing sports health and nutrition company, ROS Nutrition have teamed up with the GUINNESS PRO14 at the most exciting point in the Championship’s history having expanded into South Africa this season.
As the official nutrition partner of the GUINNESS PRO14, ROS Nutrition will kick off their association with an eye-catching presence on PRO14 Rugby’s social media accounts where they will provide nutrition tips and supply prizes for giveaways.
ROS Nutrition’s partnership has fed into the feel-good factor surrounding the Championship after the PRO14 teams’ powerful European performances, rising attendances and the successful introduction of the Southern Kings and Toyota Cheetahs into the tournament.
Dermot Rigley, Commercial and Marketing Director of PRO14 Rugby, highlighted the reasons why ROS Nutrition are well matched with the Championship, saying: “ROS Nutrition have a great energy about them with their innovative approach to their business and commitment to high-quality products. We share those same values when it comes to creating an environment for our teams to thrive in so that they and their players can succeed in the colours of their clubs and their countries.
“We know that many of our fans care about having an active lifestyle and ROS Nutrition have already demonstrated their ability to connect with athletes of all ages and abilities through their voice on social media.
“I’d like to welcome ROS Nutrition into our stable of Championship partners and we’re really excited to work alongside each other and connect with our fans in a meaningful and positive fashion.”
Damien O’Sullivan, Business Development Manager at ROS Nutrition, spoke about the sports nutrition supplier’s commitment to excellence and their pride in becoming a partner of PRO14 Rugby.
“PRO14 Rugby and ROS Nutrition are a natural fit. You need to have so many different physical and mental skills to succeed on the rugby pitch while possessing a nutrition plan that helps provide the best preparation and recovery possible,” said O’Sullivan.
“The GUINNESS PRO14 contains close to 300 international players and we share that aspiration of being at the elite level when it comes to sports nutrition. Since 2013, ROS Nutrition has stood for: Responsible, Original and Superior. We strive to deliver evidence-based nutrition for athletes whether they need to fuel up or recover from high-intensity exercise.
“We also ensure that our products are affordable and fairly priced so we can provide high-quality sports nutrition that is vital to optimising physical activity and allowing athletes at all levels to perform at their best.”
As an ambassador for ROS Nutrition, Leinster and Ireland flanker Sean O’Brien explained what role their products play in his routine. “ROS Nutrition helps me to get the nutrients I need on a daily basis to allow me to recover. The approach ROS Nutrition have to developing their products as well as what’s in them is massively beneficial to my performance,” he said.
The addition of ROS Nutrition comes as the countdown intensifies ahead of the GUINNESS PRO14 final at the Aviva Stadium on Saturday, May 26, with strong ticket sales pointing towards another record-setting occasion. See www.ticketmaster.ie or www.pro14rugby.org/final for more.