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Who We Are Is How We Play

Who We Are Is How We Play

Vodafone Ireland has launched a new ‘Team Of Us’ campaign ahead of this month’s GUINNESS Series. ‘Who We Are is How We Play’ takes an intimate look at the journeys of some members of the Ireland team.

Get a rare glimpse into the childhoods of Rory Best, Tadhg Furlong, Conor Murray and Tiernan O’Halloran and see how, like all of us, their surroundings and upbringings have defined who they are as people:


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Vodafone Ireland today launched, ‘Who We Are is How We Play’, the next phase of the brand’s ‘Team Of Us’ sponsorship of the Irish rugby team.

Vodafone and award-winning agency Target McConnells developed the ‘Team Of Us’ platform with the aim of creating the most interconnected team and fan-base on the planet.

Now, in year two of their partnership with Irish Rugby, Vodafone is giving fans a rare glimpse into the childhoods of Conor Murray, Rory Best, Tiernan O’Halloran and Tadhg Furlong and their journey to becoming Irish players.

The campaign launches with a short film on Vodafone Ireland’s social channels and a 60-second spot that will air on TV from November 1.