The Irish Rugby Football Union today revealed its latest digital campaign to win the hearts, minds and votes of the world as it launched the refreshed Ireland 2023 website to complement the look, feel and messaging of the submission document it presented to World Rugby for Rugby World Cup 2023 today.
The redesigned Ireland 2023 website represents the IRFU’s pledge to host a tournament like no other, full of Irish spirit and commercial success.
Showcasing the best of Ireland, its people, its tourism, its economy, and its world famous welcome, the site refresh comes as Ireland enters the final stages of its bid for the ultimate prize in rugby.
The IRFU has chosen to showcase, through the website, some key digital assets including the awe-inspiring, short movie, ‘Ready for the World’, narrated by Liam Neeson, which marked the official launch of Ireland’s bid in November 2016.
An impressive Match Venues video, featuring Brian O’Driscoll, Bernard Brogan, Phillip Matthews and Paul O’Connell, which marked the World Rugby site visit to Ireland in March this year, and now, as the process enters the final stages, the Ireland 2023 site is designed to inspire and inform all with an interest in the bid.
Speaking about the refreshed website, Kevin Potts, Ireland 2023 Bid Director, said: “We were clear from the start that Ireland could deliver a tournament like no other, full of Irish spirit and commercial success and we wanted to ensure that in each key milestone along the way we demonstrated that Irish spirit.
“Ireland is ready for the world, and today we enter the final stages of our bid to bring the World Cup to Ireland by delivering a website that gives a glimpse of the look, feel and messaging contained in our bid for Rugby World Cup 2023.”