To celebrate the renewal of their partnership with Irish Rugby, Dove Men+Care, Unilever’s leading male skincare brand, has today launched a new film featuring Conor Murray. The film shows Murray on an inspiring coastline emphasizing the importance of teamwork in order to be successful.
The film thus articulates all that #SCRUMTOGETHER means and reinforces Dove Men+Care’s primary message that ‘Care Makes a Man Stronger’.
The film comes as Dove Men+Care reaffirms their commitment to rugby union in Ireland following five years of activation which recently included a successful campaign across Rugby World Cup 2015 as an Official Tournament Supplier.
As before, the deals will see the brand hold exclusive rights to provide Ireland with anti-perspirants, shower gels and face products.
Callum Galloway, Brand Manager of Dove Men+Care, said: “Dove Men+Care has demonstrated its commitment to rugby over a number of years, and we’re delighted to be continuing our support of Ireland ahead of what is a hugely anticipated RBS 6 Nations.
“Examples of strength and care, often seen through teamwork both on and off the rugby field, align brilliantly with our brand, and we are excited to be launching our 2016 campaign via a new film which celebrates exactly that.”
Followers of @DoveMen on Twitter can look forward to a ticket giveaway every Thursday, a wealth of exclusive content from player previews to personal insights and magic vines, and should look out for the #SCRUMTOGETHER hashtag.