Too Big To Miss – RWC Ticketing Campaign Kicks Off
Stirring team talks are synonymous with rugby success and today England Rugby 2015, organising committee for Rugby World Cup 2015, has launched ‘the ultimate team talk’ to kick-start the global tournament ticketing campaign.
A two-minute film, directed by Peter Cattaneo (director of ‘the Full Monty’), is led by actor Charles Dance – most recently credited for his role in ‘Game Of Thrones’ and a big rugby fan.
Dance finds himself in Twickenham’s changing room delivering his rallying cry to a team of current internationals and legends, fans from across the country, referees, mascots and a host of others who will play their part in the tournament hosted in England and Cardiff next year.
To mark tickets going on sale on September 12, England Rugby 2015 will stage a world record attempt at Twickenham Stadium to create the world’s largest scrum.
A targeted international, national and regional PR and CRM campaign will run throughout September to promote ticket sales.
England Rugby 2015 CEO Debbie Jevans commented: “We are excited to launch the ticketing campaign and begin the build-up to tickets going on sale for the Rugby World Cup 2015.
“Up to one million tickets will go on sale from September 12, offering the opportunity to be part of one of the world’s biggest sporting events, and watch the best players in the world compete for rugby’s top prize.
“Tickets are at a range of prices starting at £7 for children and £15 for adults and we look forward to welcoming everyone to the event next year.”