Rugby World Cup Limited (RWCL) has awarded the contract to exclusively create, implement and market the official corporate hospitality and travel programmes for the 2015 and 2019 Rugby World Cups to Rugby Travel & Hospitality (RTH) Limited.
Rugby Travel & Hospitality Limited, a joint venture between Sodexo UK and the Mike Burton Group, managed the delivery of the award-winning official travel and hospitality programmes for the 2007 Rugby World Cup in France, achieving record sales figures.
RTH is also managing the delivery of the official programmes for the 2011 Rugby World Cup in New Zealand and with just over a year to go, sales are ahead of target.
Bernard Lapasset, the Rugby World Cup Limited Chairman, said: “We are delighted to be extending our excellent partnership with RTH through to the 2019 Rugby World Cup in Japan.
“The company has vast operational experience, a highly professional and innovative approach and is globally renowned for delivering exceptional travel and hospitality programmes.
“The commercial ticketing programme has been one of the major success stories for th Rugby World Cup, enhancing the tournament experience for hundreds of thousands of rugby fans from all around the world and contributing massively to the global development of the game.”
Andrew Burton, the Chief Executive of the Mike Burton Group and RTH, said: “We are very excited about this fantastic opportunity to extend our association with the Rugby World Cup.
“The decision to award the contract for two tournaments is testament to the dedication, hard work and professionalism of the team.
“This is a prime contract and will help us deliver on our corporate objectives whilst benefiting the game of rugby around the world.”
A market leader in the delivery of world class travel and hospitality programmes for major sports events, RTH is also part of the group that will create, implement and deliver the exclusive in-venue official prestige ticketing programme for the 2012 Olympic Games and Paralympic Games in London.
Under the agreement, RTH will also manage the in-stadia private hospitality catering for both tournaments.
RTH will establish offices in London in 2012 to plan and deliver the 2015 Rugby World Cup travel and hospitality programmes before moving to Tokyo in preparation for the 2019 Rugby World Cup.
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