Major Partner For Celtic League
Things are certainly looking up for Celtic Rugby with the announcement that they have attracted a major partner (Kukri) for the next two years and 10 television companies as broadcast partners
The first company worldwide to have put pen to paper with the Celtic Rugby organisation is Kukri, who are a UK based sports kit manufacturer.
Kukri have signed a two-year deal securing licensing rights for Celtic Rugby
branded leisure wear and which will see Kukri supply the kit for all Celtic Rugby match officials.
Phil Morris, Commercial Director at Kukri, said: We’re really excited at
the prospect of getting involved with the twelve clubs and with Celtic Rugby at the start of what will be a huge growth period for rugby in the three countries. With 23 of the professional team’s guaranteed 27 games being
within the Celtic tournaments and with a nine month time window for regular product promotion we are confident that we can attract new customers for our range. With the longer season and the additional TV exposure for our brand,
we see this as a perfect platform to introduce our company to sports organisations within the three countries with whom we can potentially have a supplier relationship. With our Celtic leisurewear range specifically, we will be looking to appeal to both the traditional rugby market and to
introduce items suitable for both females and the younger supporter.”
Keith Grainger, Tournament Director of the two Celtic competitions explained that “Kukri have been awarded the contract despite the interest of some of
rugby’s bigger supplier names” and added: “We were really impressed by Kukri’s desire to work with us. Their attitude and ability to make things happen coupled with the enthusiasm shown by all their staff who worked on the
creation of a suitable range of Celtic Rugby kit and leisurewear has been most refreshing. Their investment in our new look products in resources and in financial terms is significant and we are both committed to building the
business, I feel sure that we will both benefit over the initial two year period of our arrangement.
” We have 10 television companies as our broadcast partners and,
in addition to Kukri, we will shortly be in a position to announce other significant commercial partnerships. This really is a very exciting time for Celtic Rugby.”