Sponsorship of the Six Nations Championship
The Six Nations’ Committee, in expressing gratitude to Lloyds TSB for its commitment to the tournament during the last 5 seasons, welcomes the growing interest in the future sponsorship of the series
John Feehan, Six Nations Commercial Director, said, “Even at this early stage, I am pleased to be able to say that we are receiving significant expressions of interest in the future title sponsorship of the Championship from a number of major blue-chip companies.”
“The Six Nations marketplace comprises approximately 180 million of the most affluent consumers on the planet, and throughout our territory there is a growing commitment to rugby, not to mention an ever stronger and developing supporter base. Our matches in 2002 were attended by almost one million people, with 100 million more watching on television. This is by far the biggest and most successful annual rugby tournament in the world, and a powerful platform from which to develop our commercial partnerships.”