With Connacht's participation in the Heineken Cup this season, the support offered by Mazda as official title sponsors of the province will allow them to build on the excellent work carried out both on and off the field last season.
They will be competing at the highest level in club rugby, testing their skills against the toughest opposition in Europe.
Connacht supporters will also get the unique chance to see some of rugby's biggest names in action on their own doorstep.
Commenting on the announcement, Connacht head coach Eric Elwood said: "This is a very exciting year for Connacht Rugby with the Heineken Cup coming to Galway, the newly-branded RaboDirect PRO12 and now Mazda joining us as our official title sponsors.
"Mazda and Connacht share a lot of common values in terms of drive, passion and performance and there are huge opportunities for us to work successfully together over the next three years."
As sponsors, Mazda will work closely with Connacht to develop marketing activities which will help drive support for Elwood's side across the province, using big matchdays to really bring the sponsorship to life for supporters.
Michael Howe, Country Manager, Mazda Ireland, explained: "Mazda Ireland is delighted with this new sponsorship of Connacht.
"The passion and ambition of Connacht's management, players and supporters is immense. We are thrilled to support this exciting new chapter in Connacht Rugby's proud history.
"Mazda, like Connacht, is beginning an important new chapter, as we prepare to launch our sixth generation of cars with SkyActiv Technology.
"This technology will deliver major fuel savings and emission reductions, whilst retaining Mazda's fun to drive characteristics. The sponsorship of Connacht Rugby provides an excellent platform for new customers to experience our cars."
The synergies between Connacht Rugby and Mazda were also underlined by Connacht's Commercial Manager Fiona Keys, who said: "We are delighted to welcome Mazda as our new title sponsors.
"Mazda is an innovative and exciting brand with ambition, fighting spirit and passion which aligns itself very well with Connacht.
"We are looking forward to working on building both brands over the next three years and excited about harnessing the opportunities that lie ahead."