Under the initiative, the entire Academy panel will fulfil several hours of active community service in hospitals, community centre, special schools across the province over the season which will develop the players' core values in a practical sense, thus developing their real life skills.
Charities, community centres and hospitals are invited to provide work experience opportunities over the coming months by emailing firstname.lastname@example.org, who will provide further details.
Speaking at the launch in Bray Lakers on Thursday afternoon which was attended by Brian O'Driscoll as well as members of the Leinster Academy, McEntee said: "The wide ranging HETAC modules which the Academy participates in each year helps prepare them for life as a professional rugby player.
"We believe that today's initiative will help to further enhance the players' all-round development by assisting those who are less fortunate than themselves.
"Encouragingly, there has been a huge take up by the players themselves to give back to the wider community through this programme and we look forward to working with our community partners this year and beyond."
Anne King, Campaign Manager for Bray Lakers, welcomed the association with Leinster Rugby.
She added: "We are extremely proud of our association with Leinster Rugby to date and we believe this initiative will strengthen our relationship.
"Bray Lakers makes such a difference to the lives of people with an intellectual disability and their families, with this level of support from the Leinster Rugby we feel that anything is possible."
Bray Lakers is a sport, social and recreation club for children and adults with special needs in Wicklow, south Dublin and across Leinster and have been in operation since 1989.
Their current membership is 397, with 134 volunteers and 12 staff members (funded through HSE & Pobal). Membership in the club is constantly growing - on average 25% per calendar year.
Bray Lakers' mission is to provide people with a diagnosis of an intellectual disability the opportunity to improve physical fitness and increase co-ordination through year-round participation in a wide range of sporting, social and recreational activities.
They aim to aid and enhance members' social skills through interaction with their peers as well as the wider community.