The deal with the IRFU will cement its involvement with the sport in Ireland and will see Dove Men+Care become the official male grooming partner to the Irish national team.
The partnership, which includes extensive matchday branding rights at the Aviva Stadium, experiential & sampling rights, promotional rights, national team rights and ticketing rights will kick off at the 2012 GUINNESS Series.
Padraig Power, IRFU Commercial and Marketing Director, said: "We have seen the investment that Dove Men+Care has been making at both club and international level and we are thrilled to have Dove Men+Care on board as a partner to both the IRFU and our national team."
John Savage, Brand Manager for Dove Men+Care, commented: "We have witnessed the strength of Irish rugby at club level through our association with the Heineken Cup and this official partnership with the IRFU was a natural progression for our involvement with the sport in Ireland. We will use the partnership to further engage with Irish rugby fans across the country."
For more information about Dove Men+Care products, visit www.dovemencare.ie.