Another initiative aimed at increasing the attraction of the AIB finals is the introduction of a bus cash back travel scheme, whereby groups or clubs can, through their Provincial Branch office, have free coach transport to and from the game depending on numbers travelling.
Further good value is also underlined in admission price structures, which offer ticket prices of, 20 euro family ticket (2 adults and 4 children); 12 euro adult (stand), and 2 euro schoolchildren, for the bumper Division 1 and 2 double header.
AIB are also marketing the games to staff and customers across their branch network through various competitions and incentives. They will also be ramping up their Pure Rugby marketing campaign to promote the finals weekend - this includes TV, press, radio, dart carriages, ad mobiles, and outdoor advertising.
As this is the first season that back to back finals have been played at Lansdowne Road, special trophies have been commissioned to mark the occasion. These are being created by renowned Kildare based sculptor Jarlath Daly, a former president of Barnhall RFC. The winning clubs will keep the trophies.