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IRFU Commercial & Marketing Director Padraig Power commented on the launch:
"The launch of the O2 Irish Rugby app is another first for the IRFU as we are the first of the home unions to bring an app to market.
"The O2 Irish Rugby App will allow iPhone users to be up to date with all the Irish rugby news from international to provincial to the grassroots of the game.
"The growth of the mobile app means that we, as an organisation, have to be fully up to date so that we can give our stakeholders and supporters every opportunity to interact with us and our sponsors.
"For example thousands of fans also logon to our O2 Match Day Live service and now they can do so through their iPhone."
"Our website is the most popular indigenous sport site in Ireland with over 150,000 unique users in one month. Our iPhone app is designed to give our supporters another channel of communication."
The Irish Rugby App has been designed in conjunction with Sotic - supplier of web content and design to the IRFU.
Sotic has a proven track record in designing and delivering successful and award winning sports websites to the European sports industry - providing a complete range of web applications, technology and design expertise.