The first phase of the Ballygowan 'Be Part of It' campaign is the launch of its Ballygowan Pink Bottle.
Ballygowan Pink contains the same still pure, Irish still water, which Ballygowan is known for it, presented in a stylish pink bottle.
Every bottle of Ballygowan Pink sold will help the Marie Keating Foundation, and its 'Be Part of It' campaign partner in Northern Ireland, Action Cancer, to raise much needed funds for breast cancer awareness.
Specifically, the money raised by the initiative will contribute to cancer support projects, aimed at providing all women with the necessary information to minimise the risks associated with breast cancer and detect it at its earliest possible stage.
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