Toyota Ireland, already the official sponsor of the Munster senior provincial team, have strengthened their bond with the men in red by entering into an agreement for the naming rights of the West Stand at Thomond Park.
Toyota Ireland's Marketing Director, Steve Tormey said: "Toyota Ireland has been a proud supporter of Munster rugby since June 2004 and we are delighted to drive that investment forward with the Toyota Stand sponsorship.
"Thomond Park has hosted some of the greatest moments for Munster rugby down through the years and can boast a unique atmosphere on match day so it's very special for the Toyota brand to have a dedicated stand in this great stadium."
Garrett Fitzgerald, Munster's Cheif Executive, added: "We warmly welcome Toyota's announcement that it is to sponsor the West Stand at Thomond Park. It is very satisfying for us to know that our team sponsor is committing itself to put further investment into Munster rugby.
"It is another strong supportive statement by Toyota Ireland and Munster looks forward to rewarding that vote of confidence with even greater success in the future by our Munster teams."