Entitled 'Surge of Pride', the new campaign reflects the passion and pride of Irish rugby, incorporating television, outdoor, in pub visibility and digital media. Rugby fans can join Paul on the Guinness Fantasy Rugby website, which went live today, to select their own fantasy team.
The overall winner will receive a trip to see Ireland's World Cup warm-up game against Scotland at Murrayfield on August 11, along with three friends. The trip includes flights, four-star accommodation and four match tickets.
*All photos by Brendan Moran of Sportsfile*