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Strategic Support

Aviva Mini Rugby Festival 17/5/2014 The teams shake hands after the game Mandatory Credit ©INPHO/Ryan Byrne

The IRFU are holding a series of strategic support events across the summer of 2020. This support is initially to help clubs manage circumstances arising from the COVID-19 pandemic, but also showcase best practice for clubs in the following areas:

  • Sustainability
  • Inclusivity
  • Safety

Where appropriate, this content will be driven by working case studies from rugby clubs. They are a platform for clubs to outline examples of best practice and share them with other clubs. Participating clubs are volunteering their time and their case studies are reproduced with kind permission.

Reference to specific online platforms in the Webinar: Online Fundraising Options For Clubs or its case studies does not constitute an endorsement by the IRFU. Clubs are encouraged to show due diligence in assessing their online fundraising options and show comply with all necessary regulations.

Many clubs and schools are resuming rugby after a prolonged period of training restrictions.

This webinar discussed COVID-19 and injury as barriers to performance and identified solutions to help teams optimise their preseason accordingly.

#ReturnToRugby: Injury Prevention And A Safe Return To Rugby

Panellists: Dr Rod McLoughlin (IRFU Medical Director), Colin McEntee (IRFU Rugby Development Director), Martin Kennedy (IRFU National Talent Athletic Development Lead)


Reference Documents:

Online Lottery is a simple way of getting recurring cash flow into rugby clubs. Emerald Warriors moved to an online lottery system in December 2019 and it proven very successful for them. In this case study, Emerald Warriors Fundraising Officer Phillip Purcell talks through:

  • Securing A Charity Lottery Licence
  • Using An Online Platform
  • Communicating To Members

Download the pdf

Download in word

Crowdfunding is being used by more and more by Irish rugby clubs to raise funds. Many traditional methods of fundraising are not possible at present due to public health measures, but Old Crescent have managed a successful crowdfunding campaign to replace some of their cancelled events.

In this case study, Old Crescent’s Paul Donnellan talks through:

  • Setting up on a crowdfunding campaign
  • Getting the message right
  • Maximising the campaign though social media

Download the pdf

Download in word

Public health measures have given rise to a surge in the use of online video conferencing tools to keep friends, family and communities connected. Bangor RFC hosted a club event on Zoom as a way of marking the end of the season, but it was also an opportunity to raise much needed funds.

Their case study was presented by Senior XV Head Coach Tom Rock.

  • Adding value to an online event
  • Monetising the event
  • Managing Video Conference tools

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Cash flow is a major concern for clubs at present. Public health measures mean that many traditional fundraising methods are not possible. Clubs who might want to raise funds while offering value to their members could look at turning their content into cash-flow.

Three Red Kings Founder Tom Savage talked through:

  • Why people are willing to pay for club content (photography, video and streaming)
  • Managing a pay wall for content
  • Creating opportunities for club sponsors

Download the case stud – pdf

Download the case stud in word