Jump to main content


Ireland at the 2019 Rugby World Cup

Cadbury And BWG Foods ‘Boost’ Their Passion For Irish Rugby

Cadbury And BWG Foods ‘Boost’ Their Passion For Irish Rugby

Cadbury Boost, the official chocolate bar to the IRFU, has today unveiled their brand new limited edition bar which is now available exclusively in SPAR, EUROSPAR, MACE and XL stores nationwide. The leading retail brands are owned and operated by BWG Foods, working in partnership with over 900 independent retailers in communities right across the country.

To celebrate this exclusive offer, Cadbury are offering rugby fans the chance to win the ultimate rugby trip of a lifetime this October to see the Ireland team in Rugby World Cup action in both London and Cardiff.

To be in with a chance of winning, just visit your local SPAR, EUROSPAR, MACE or XL store to find the unique code and text this to 51444. Rugby enthusiasts will also be in with a chance to win weekly prizes of limited edition Cadbury Boost rugby balls throughout the summer.

Google Ad Manager – 300×250 – In Article

The bar is part of Cadbury’s official partnership with the IRFU which was launched earlier this year with Cadbury Boost ambassador Tommy Bowe (pictured below with Eoin Reddan, Mike McCarthy and two Cadbury staff members). The partnership also sees Cadbury Boost become the official sponsor of Touch rugby as the IRFU look to develop the sport nationwide in 2015.

Speaking about the Cadbury Boost IRFU bar, Colin O’Toole, Mondeléz International, Senior Brand Manager, commented: “We are delighted to be working with BWG Foods for the new and exclusive Cadbury Boost IRFU bar. No doubt there will be plenty of Irish rugby fans looking forward to cheering on the boys in green later this year and one lucky person will receive a trip of a lifetime.” 

Also commenting, Suzanne Weldon, Marketing & Communications Director, BWG Foods (owners and operators of the SPAR, EUROSPAR, MACE and XL brands), said: “As exclusive retail partner, we look forward to making the limited edition Cadbury Boost bar available to Irish fans from our 900 SPAR, EUROSPAR, MACE and XL stores all across Ireland.

“We wish all customers the best of luck in winning the generous prize to be pitch side at the rugby action later this year.”

The competition is open for entries until August 31 and is open to all Republic of Ireland residents aged 18 and over. Terms and conditions apply. For more information, please see www.cadbury.ie.