daa, in partnership with the Irish Rugby Football Union (IRFU), has today announced a new partnership between Dublin Airport and the Ireland Women’s Rugby Team.
The partnership will see Dublin Airport offer a range of travel supports and profile opportunities to support the team as they fly off to represent Ireland on the international stage, while using its reach and channels to help raise the profile of the team and women’s rugby across Ireland.
Over the coming months, passengers and supporters can expect to see the partnership brought to life through player appearances at Dublin Airport, digital and social content, competitions and activations.
Nick Cole, Deputy CEO of daa, said: "Women’s rugby continues to go from strength to strength, and we’re incredibly proud that Dublin Airport will play a part in that journey. This partnership gives us a real opportunity to help increase the visibility of the sport in Ireland and bring the team closer to even more fans.
"Dublin Airport has always had a special connection with Irish sport. As well as supporting a significant number of sports teams and clubs through our Dublin Airport Community Fund, we regularly see the excitement in our terminals when fans head off to support Irish teams and athletes overseas. From the return of Jack Charlton’s Green Army in 1990 and Katie Taylor’s homecoming in 2012, to the incredible welcome for Ireland’s history-making Olympic team in 2024, our terminals have been the scene of some truly iconic sporting homecomings.
"This partnership is about much more than putting our name alongside the team. We want to get behind the players, be part of their journey and use our reach to connect them with more supporters, while encouraging more women and girls across Ireland to get involved in rugby and sport. We’re really looking forward to supporting the team over the coming year."
Billy Murphy, Chair of the IRFU Commercial and Marketing Committee, said: "We’re delighted to welcome Dublin Airport as an official sponsor of the Ireland Women’s Rugby Team. Dublin Airport has long been integral to the international journeys made by squads and supporters over the seasons. This partnership gives us the opportunity to connect the Irish Women’s Squad with an even wider audience given the volume of people travelling through the Airport on an annual basis. We look forward to working together to bring this partnership with Dublin Airport to life for players and supporters alike."