Leinster Reveal New Home And Alternate Jerseys

Four stars, representing each of Leinster’s European Cup victories, sit proudly above the Leinster crest on both jerseys, which are available to pre-order exclusively from Life Style Sports stores nationwide and at lifestylesports.com now.

The Leinster home jersey for the new season is rooted in the region and Laighean, the ancient Irish name for the province. The jersey design takes inspiration from the people of Laighean, the name linking the ancient ancestors of the Leinster province to their expertise at throwing the Laighean, a green broad-headed spear.

This is represented on the famous blue jersey by a pattern of spearheads raining down – a bold look for the new kit. Tonal three stripes, collar and cuff are complemented by the contrasting Leinster crest on the left chest.

Continuing the homage to the Leinster province, the Leinster alternate jersey for the season is a graphical representation of the 12 counties. The green and gold colours are direct call outs from the provincial Leinster flag, once again tying into the history of the province as Leinster Rugby represents the 12 counties on the road. Linking into the home jersey and the people of Laighean, hundreds of spearheads are used to outline the individual counties in the pattern of the new Alternate jersey.

The adidas player jerseys feature Climalite ® technology to reduce weight and improve ‘breathability’ during games. Formotion ® insights ensure that the shirts are suited to the demands of rugby and give our players a tailored fit.

The reveal of the province’s new home and alternate jerseys follows on from the launch of Leinster’s adidas training range earlier in the summer, which is also available to purchase now exclusively online and in-store from Life Style Sports.

Speaking about the launch of the new home and alternate jerseys, Leinster Rugby Head of Commercial & Marketing, Kevin Quinn, said: “We are delighted to reveal Leinster Rugby’s first adidas home and alternate jerseys. A huge amount of work from the players, coaches, backroom team, sponsors and supporters went into winning our first double last May.

“Now credit must also go to the team at adidas for getting the fourth star added above the Leinster crest in time for the launch of these new jerseys. There has been a lot of interest from supporters since the announcement of our five-year partnership, and we believe they will love the new kit design created by adidas.

“We are also very excited to be heading into this new season with Life Style Sports as our exclusive retail partner. The team at Life Style Sports have brought new and innovative ideas into their partnership with Leinster Rugby over the last number of years, most recently with their #LiveLeinster campaign, and we look forward to this growing further as we head into the 2018/19 season.”

Commenting on the jersey reveal, Mark Stafford, CEO of Life Style Sports, said: “As Leinster Rugby’s exclusive retail partner, we enter into the new season invigorated with the prospect of bringing the new kit to Leinster fans in Ireland and abroad and with exciting plans to showcase the range with a flair and flavour that’s unique to Life Style Sports.

“Our partnership with Leinster Rugby and the new kit from adidas marks a new chapter in sports retail for the province. No longer the reserve of match day, this range is designed to be worn with pride and for supporters to truly ‘Live Leinster’ this season. This isn’t just a new jersey, it’s a new story and we are excited to bring this to supporters as exclusive retail partner of Leinster Rugby.”