Following the game, clubs can use the captive audience to begin their registrations for the coming season with the aim of boosting their participating numbers even further.
Playing on the other side of the world means the entire country will be waking up in the early hours of the morning to support the Ireland team throughout the Rugby World Cup campaign.
The eyes of Ireland will be firmly fixed on the sport of rugby during these games, and the IRFU are working with rugby clubs throughout the four provinces to use one of the largest sporting events in the world as a springboard to strengthen participation and recruitment to the game.
Ireland captain Brian O'Driscoll has sent out the call for other clubs to follow suit and use the Rugby World Cup as the catalyst to boost the numbers joining clubs and playing rugby.
"The tournament will challenge us on every level, but it is something that we as a squad know can help build up the numbers up of young people playing the game, which can only be good for the future of the sport.
"I think the idea of the 'Big Breakfast' is a great one to pull people into clubs. I certainly think the Rugby World Cup will generate a unique atmosphere and I hope all of the clubs and the people at home can run an event during the tournament and hopefully we can give them a few more days to shout about."
Malahide Rugby Club in Dublin are just one of many clubs planning a big day for Ireland's opening game against the USA on Sunday week.
John Melvin, Club President of Malahide RFC, said: "We are honoured to host a 'Big Breakfast' to support the Ireland team. We are making it an open day and will welcome members old and new to the club."
Clubs all over Ireland will be joining in the Big Breakfast throughout the Rugby World Cup to support Ireland and to open their doors to their local community.