Tickets for the tour will go on general public sale in February - four months before the tour - while members of Australia's Super Rugby clubs will have pre-purchase opportunities to matches against their team from next month.
Test tickets will be priced from $95 for adults while the remaining six tour matches will have adult entry prices positioned from $15 to $30.
As ARU unveiled the Tour logo - a stylised head of a Lion in the shape of Australia - the man who captained the last Wallabies team in a series against the finest from England, Ireland, Wales and Scotland said the magnitude of next year's series could not be under estimated.
Wallabies legend John Eales said the tour was the biggest event to hit Australian shores since the 2003 Rugby World Cup.
"The importance of a Lions Tour, number one, is because of its scarcity," said Eales.
"A lot of players go through their long careers and play a lot of Test matches and they don't have the opportunity to play against the British & Irish Lions.
"Two years before I started in Test Rugby there was a series in 1989. In my last season of Test Rugby the British & Irish Lions were back in Australia.
"I felt very fortunate to have had the chance to play them. It was motivation at the start for me and at the end, but for very different reasons."
Tickets to the 2013 Lions Tour to Australia will go on-sale to the public at 9:00am on Monday 18 February 2013 for the three Test and six tour matches.
Adults prices start at AUS $95 for a Bronze category ticket, moving to AUS$175 for Silver, AUS$235 for Gold and AUS$295 for Platinum.
Meantime, the non-Test tour matches in 2013 will start at just $15 for a Bronze category ticket to the Combined Country game against the Lions in Newcastle.
Best seats in the house will range from $40 for the Combined Country match to $75 for the Western Force's clash with the Lions in Perth.
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