The Guinness PRO12 was launched at the Diageo Headquarters in Park Royal, London today with all 12 team captains and coaches in attendance.
The season will kick off on Friday week (September 5) with Munster v Edinburgh and Ospreys v Benetton Treviso, while Glasgow Warriors will host last year's champions Leinster at Scotstoun Stadium in a reeat of the 2014 final on Saturday week.
The other fixtures on the first weekend are Scarlets v Ulster, Connacht v Newport Gwent Dragons and Zebre v Cardiff Blues.
This year's GUINNESS PRO12 promises to have added spice with the new European competition qualification system. 227 international players from 14 countries will also be looking to secure a place in their national squads ahead of next year's Rugby World Cup.
The arrival of new partners GUINNESS as title sponsors and Sky Sports as broadcasters will also enrich the PRO12. Their longstanding involvement and experience in the world of rugby will no doubt enhance what is already a thriving and exciting competition.
The PRO12 experienced year on year growth for the fifth consecutive year for both match attendance and TV audiences in 2013/14.
This season, the first 13 rounds will see at least 91% of matches broadcast live in the UK and Ireland. 50% of these matches will also be broadcast in more than one territory.
The GUINNESS PRO12 social media platforms and website have grown exponentially over the last number of years and will continue to keep supporters and media fully up to date throughout the season. Some of the key features include live text commentary for 135 matches, news, imagery and videos.
In addition, a new GUINNESS PRO12 app will be available on all platforms and downloadable in the coming days.
IRFU Chief Executive Philip Browne and Ireland Women's out-half and IRFU Women's & Girls Rugby Development Executive Nora Stapleton talk about the Irish bid to host the next Women's Rugby World Cup in 2017.
Looking forward to facing England on Sunday, Ireland winger Tommy Bowe said: "We've trained very well this week, we're really excited about the game. It's about going out there and doing whatever we can to get ourselves that win."
Second row Devin Toner previews Ireland's crunch RBS 6 Nations clash with England, saying: "It's a pretty formidable English pack. Attwood and Kruis have played fantastically well. They're well drilled and focused and their scrum and lineout are very good."
Looking forward to facing England this weekend, Ireland back rower Sean O'Brien said: "It's obviously exciting, but it's one game at a time. I don't think there's any more pressure on us than in the first two games. That's the way you have to look at it."
Irish Rugby TV sat down with Ireland Under-20 scrum coach John Fogarty to talk about the U-20 Six Nations so far and Friday's clash with England at Donnybrook. Tickets are on sale on www.ticketmaster.ie.
Ireland Under-20 captain Nick McCarthy and fellow back Billy Dardis spoke to Irish Rugby TV about Friday's U-20 Six Nations showdown with England at Donnybrook. Tickets available on www.ticketmaster.ie.
Shane Byrne and Malcolm O'Kelly preview the Ireland v England Legends match which takes place at Donnybrook this coming Saturday (kick-off 7.30pm). Tickets are available from www.ticketmaster.ie. All proceeds from the game will go to support the IRFU Charitable Trust and the RFU All Schools Charity.
Watch highlights from the Ireland team announcement press conference as Joe Schmidt reveals the team to play France. Peter O'Mahony says it is good to 'have some big figures back' for Saturday's clash.