The Guinness PRO12 was launched at the Diageo Headquarters in Park Royal, London today with all 12 team captains and coaches in attendance.
The season will kick off on Friday week (September 5) with Munster v Edinburgh and Ospreys v Benetton Treviso, while Glasgow Warriors will host last year's champions Leinster at Scotstoun Stadium in a reeat of the 2014 final on Saturday week.
The other fixtures on the first weekend are Scarlets v Ulster, Connacht v Newport Gwent Dragons and Zebre v Cardiff Blues.
This year's GUINNESS PRO12 promises to have added spice with the new European competition qualification system. 227 international players from 14 countries will also be looking to secure a place in their national squads ahead of next year's Rugby World Cup.
The arrival of new partners GUINNESS as title sponsors and Sky Sports as broadcasters will also enrich the PRO12. Their longstanding involvement and experience in the world of rugby will no doubt enhance what is already a thriving and exciting competition.
The PRO12 experienced year on year growth for the fifth consecutive year for both match attendance and TV audiences in 2013/14.
This season, the first 13 rounds will see at least 91% of matches broadcast live in the UK and Ireland. 50% of these matches will also be broadcast in more than one territory.
The GUINNESS PRO12 social media platforms and website have grown exponentially over the last number of years and will continue to keep supporters and media fully up to date throughout the season. Some of the key features include live text commentary for 135 matches, news, imagery and videos.
In addition, a new GUINNESS PRO12 app will be available on all platforms and downloadable in the coming days.
We spoke to Leinster and Ireland winger Dave Kearney after the Captain's Run at Thomond Park as he prepares to take on some familiar faces and some well-capped stars when the Ireland XV play the Barbarians.
Leinster prop Tadhg Furlong is one of two uncapped players in the Ireland XV starting team to play the Barbarians. We caught up with the young prop at Thomond Park as he prepares to pull on the green jersey.
Jamie Heaslip will captain the Ireland XV against the Barbarians at Thomond Park on Thursday. He spoke to Irish Rugby TV about facing the star-studded visitors and the battle he is relishing with his Leinster colleague Shane Jennings, who captains the Baa Baas.
Ireland Under-20 head coach Nigel Carolan has likened the World Rugby Under-20 Championship to 'a mini Six Nations in three weeks'. His side take on Argentina in their tournament opener in Parma next Tuesday.
Ireland Under-20 backs Nick McCarthy and Garry Ringrose and Feargal O'Rourke from team sponsors PwC spoke to Irish Rugby TV as the squad prepare for the World Rugby U-20 Championship which starts next week in Italy.
We caught up with Sean O'Brien at the Canterbury Ireland training kit launch where he spoke about next week's Barbarians game, the build-up to the Rugby World Cup and 'moving forward' with Leinster next season.
We caught up with Ireland international Luke Fitzgerald at the launch of the new Canterbury Ireland training kit. He spoke about his recovery from shoulder surgery and his aim to be fit for the Guinness Summer Series games in August.
Ireland Men's Sevens squad member Matthew D'Arcy is gearing up for a 'long and tough season' of Sevens rugby this summer. "It's very exciting (to be involved), there's a huge opportunity for us all," he said.
IRFU Director of Sevens and head coach Anthony Eddy talks about the Ireland Men's Sevens squad's upcoming tournaments and ambitions, while squad members Cian Aherne and Tom Daly tell us about their enthusiasm to play Sevens for Ireland.
IRFU Performance Director David Nucifora speaks about the newly-announced Ireland Men's Sevens squad and structures, and we also hear from squad member Matthew D'Arcy on the training camps and how he got involved.
IRFU Women's Rugby Ambassador Fiona Coghlan played in three Rugby World Cups and captained Ireland to Grand Slam glory. She believes the 2017 Women's World Cup in Ireland will be a 'hugely successful and exciting' tournament.