The Guinness PRO12 was launched at the Diageo Headquarters in Park Royal, London today with all 12 team captains and coaches in attendance.
The season will kick off on Friday week (September 5) with Munster v Edinburgh and Ospreys v Benetton Treviso, while Glasgow Warriors will host last year's champions Leinster at Scotstoun Stadium in a reeat of the 2014 final on Saturday week.
The other fixtures on the first weekend are Scarlets v Ulster, Connacht v Newport Gwent Dragons and Zebre v Cardiff Blues.
This year's GUINNESS PRO12 promises to have added spice with the new European competition qualification system. 227 international players from 14 countries will also be looking to secure a place in their national squads ahead of next year's Rugby World Cup.
The arrival of new partners GUINNESS as title sponsors and Sky Sports as broadcasters will also enrich the PRO12. Their longstanding involvement and experience in the world of rugby will no doubt enhance what is already a thriving and exciting competition.
The PRO12 experienced year on year growth for the fifth consecutive year for both match attendance and TV audiences in 2013/14.
This season, the first 13 rounds will see at least 91% of matches broadcast live in the UK and Ireland. 50% of these matches will also be broadcast in more than one territory.
The GUINNESS PRO12 social media platforms and website have grown exponentially over the last number of years and will continue to keep supporters and media fully up to date throughout the season. Some of the key features include live text commentary for 135 matches, news, imagery and videos.
In addition, a new GUINNESS PRO12 app will be available on all platforms and downloadable in the coming days.
They needed a 27-point winning margin against Scotland. They got that and more. The Ireland Women's team captured their second Women's RBS 6 Nations title in style at Broadwood Stadium - relive their Championship winning day in our exclusive video.
It was nail-biting, nerve shredding and epic! Relive Ireland's RBS 6 Nations Championship day from the squad's arrival at Murrayfield to the trophy presentation in our exclusive tunnel and pitch cam video.
Larissa Muldoon, now a two-time Women's RBS 6 Nations winner, is part of an all-Donegal half-back pairing for the Ireland Women. She spoke to Irish Rugby TV about the developing clubs in her own county.
Ireland Women's lock Orla Fitzsimons describes how she was a supporter in the stands for the 2013 Grand Slam success, and now, two years on, she has a Women's RBS 6 Nations winners' medal around her neck.
Niamh Briggs had a day to remember as she captained the Ireland Women's team to RBS 6 Nations title glory. The Waterford star, who scored the first try in the 73-3 win over Scotland, spoke to Irish Rugby TV afterwards.
Paying tribute to the Ireland supporters at Murrayfield, RBS 6 Nations winner Luke Fitzgerald said: "Thanks a million to the fans from the all guys. They were fantastic. We really felt their support out there, they were the '16th man' and helped us get over the line."
Sean O'Brien scored two tries and produced a man-of-the-match performance as Ireland beat Scotland 40-10 to finish top of the table and retain the RBS 6 Nations title. He spoke to Irish Rugby TV afterwards.
Speaking to Irish Rugby TV after the trophy presentation, RBS 6 Nations winner Robbie Henshaw said: "Words can't describe it...just the whole atmosphere, everyone in the stadium, just the way it ended out. It was pretty intense, the heart was rushing."
Enjoying the post-match celebrations at Murrayfield, RBS 6 Nations winner Rory Best said: "It's been a bit of an emotional roller-coaster, the last hour. The crowd have been absolutely incredible. We're just delighted to give something back to them."