The world's top female rugby players have joined the International Rugby Board in spreading the anti-doping education message on 'Keep Rugby Clean Day' at the 2014 Women's Rugby World Cup in France.
The pinnacle event in the Women's rugby 15s calendar, #WRWC2014 has captured the public's imagination around the world as the exciting action on the field has reached a record number of fans from the stadium to the armchair.
And with the event enjoying global exposure, the IRB is hoping that a strong education platform, backed by all the teams, will assist in educating and informing sportswomen and men around the world about the perils of doping.
IRB anti-doping manager for testing and education, Ilaria Baudo, said: "All players - whether they are involved in the men's or women's game - must understand the consequences of doping, and how to maintain a healthy and clean approach to sports nutrition.
"This is not solely achieved via a robust programme of testing, but by education and I am delighted that all the Women's Rugby World Cup teams have embraced the Keep Rugby Clean message."
Click here for more on the IRB's 'Keep Rugby Clean' campaign.
Two-time Olympic medal winner Heather Moyse is also an IRB anti-doping ambassador. "It's so important to 'Keep Rugby Clean'. It's about respecting the game, respecting your team-mates, your opponents and most of all, respecting yourself," she said.
"Players should embrace the challenge of discovering just how good they can be!"
Central to the mandatory education programme, players were shown a moving video featuring former Scotland Under-20 player Sam Chalmers. Chalmers tested positive for a banned substance in the run up to last year's IRB Junior World Championship and was subsequently banned for two years.
The full-back went on to tell his story to other players to encourage them to 'Keep Rugby Clean'. You can watch Sam's video below:
The IRB spent the early part of the tournament visiting each team to deliver an anti-doping education outreach session. The session focused on ethics and morality and included an interactive game which highlighted the negative emotions around winning and losing as a result of cheating.
Rugby's values were prominent in the discussion and all teams expressed their desire that while winning is important, it should not come at the expense of the integrity of the game.
'Keep Rugby Clean Day' will see all teams take to the field for their pre-match warm-up wearing 'Keep Rugby Clean' T-shirts in support of the anti-doping initiative. Get involved on social media using the hashtag #keeprugbyclean.
IRFU Chief Executive Philip Browne and Ireland Women's out-half and IRFU Women's & Girls Rugby Development Executive Nora Stapleton talk about the Irish bid to host the next Women's Rugby World Cup in 2017.
Looking forward to facing England on Sunday, Ireland winger Tommy Bowe said: "We've trained very well this week, we're really excited about the game. It's about going out there and doing whatever we can to get ourselves that win."
Second row Devin Toner previews Ireland's crunch RBS 6 Nations clash with England, saying: "It's a pretty formidable English pack. Attwood and Kruis have played fantastically well. They're well drilled and focused and their scrum and lineout are very good."
Looking forward to facing England this weekend, Ireland back rower Sean O'Brien said: "It's obviously exciting, but it's one game at a time. I don't think there's any more pressure on us than in the first two games. That's the way you have to look at it."
Irish Rugby TV sat down with Ireland Under-20 scrum coach John Fogarty to talk about the U-20 Six Nations so far and Friday's clash with England at Donnybrook. Tickets are on sale on www.ticketmaster.ie.
Ireland Under-20 captain Nick McCarthy and fellow back Billy Dardis spoke to Irish Rugby TV about Friday's U-20 Six Nations showdown with England at Donnybrook. Tickets available on www.ticketmaster.ie.
Shane Byrne and Malcolm O'Kelly preview the Ireland v England Legends match which takes place at Donnybrook this coming Saturday (kick-off 7.30pm). Tickets are available from www.ticketmaster.ie. All proceeds from the game will go to support the IRFU Charitable Trust and the RFU All Schools Charity.
Watch highlights from the Ireland team announcement press conference as Joe Schmidt reveals the team to play France. Peter O'Mahony says it is good to 'have some big figures back' for Saturday's clash.