The exciting new association between Ireland's most consistentlysuccessfulrugby province and Toyota, the N0. 1 company for motor sales inIreland,underlines again Toyota's commitment to the sponsorship of excellencewithinIreland.
Toyota is further pleased to announce that the sponsorshipdealtakes account of the next generation of Munster senior players astheirbacking also includes the Munster under 21 provincial squad.
In addition to a basic sponsorship fee, Toyota's commitment toMunster isfurther highlighted in an add-on incentive based package related toqualification and progress made in The Heineken European Cup and theCelticleague.
Dr. Tim Mahony, Chairman, Toyota Ireland, attending the launch in Thomond Park yesterday (Tuesday) said, We are delighted tohave theopportunity to become sponsors of the Munster team. Munster andtheir many,many thousands of fans have brought an unrivalled sense of occasionandexhilaration to rugby in Ireland and across Europe - and indeed byreputation further afield.
"In the world of motoring Toyota has hadmuch thesame effect. We see the traits, so often exhibited by Munster, ofdetermination, excitement and professionalism as complementary tothose ofToyota and we expect this partnership will indeed achieve new levelsofsuccess together.
I am putting emphasis on the partnership aspect of this arrangementbecauseI wish to stress that Toyota Ireland intends to be particularlyactive inpromoting this association and we believe that our efforts will helptoboost the Munster Brand and rugby in general, as well as the Toyotaname.
"Indeed, I am aware from brief discussions with our dealers in Munster
"While both sides haveagreed on confidentiality in relation to the specific sums weestimate thatwe will invest some 3 Million over the coming 3 years in the actualsponsorship, bonus elements and support promotional activities nowbeingplanned.
Garrett Fitzgerald, Chief Executive, Munster Branch, IRFU said Wewarmlywelcome Toyota as our new sponsors. It is very satisfying for us toknowthat a company of this size and stature, both within Ireland andinternationally, is committing itself to the cause of Munster rugbyover thenext three years.
It is a strong supportive statement by ToyotaIreland thatI am confident will be rewarded with even greater success in thefuture byour teams.
Toyota Ireland has a major and varied sponsorship portfolio, whichincludes:- The National Youth Orchestra of Ireland- Official Motor Vehicle to the GAA, which involves ToyotaIreland in thepresentation of cars to the Winners and Finalists in The AIB AllIrelandClub Championships, The Bank of Ireland Football Championships, TheGuinnessAll Ireland Hurling Championships and the Allianz National FootballandHurling Leagues.- The Helix Centre at Dublin City University, regarded as themost modernand innovative centre for the performing arts in this country- The Irish World Music Centre at the University of Limerick.
Toyota Ireland currently holds in excess of 13% of the Irish motormarket,it has 56 dealers throughout the country, with 17 dealers in theMunsterregion.