The value of the sponsorship deal was not revealed, but theAustralian Financial Review reported it will cost the airline about four milliondollars (2.9 million US) per year.
Acting ARU chief executive Matt Carroll said only that thearrangement would bring the rugby union's total sponsorship revenue to an"all-time high".
Qantas replaced mobile phone operator Vodafone, which had been the Wallabies' naming sponsor for seven years. The news sponsorship deal was unveiled at the Qantas Jet Base inSydney in the presence of Wallaby captain George Gregan and nine other players. "Qantas and the Wallabies are a very naturalpartnership," Carroll said.
"With this new level of support from Qantas, the ARU cancontinue the extraordinary growth that the game is enjoying in Australia right nowand very importantly keep the Wallabies at the forefront of internationalrugby," he said.
The sponsorship deal was announced a day after Sydney lawyer GaryFlowers was named ARU chief executive, replacing John O'Neill who hadtransformed the financially struggling Australian union into a multi-million-dollarbusiness.
AFP - 2004.