"Those who visit the city for the first time are amazed that the stadium is right in the centre, just a short drop kick away from all the restaurants,bars and shops."
Norton Rose are proud to be supporters of the The Royal Air Force Aerobatic Team, the Red Arrows.The Heineken Village Big Screen and Bar has been created at the Cardiff Ice Rink where there will be live music and two large screens in the facility that will be able to cater for up to 3,000 rugby fans.
Heineken also have over twenty pubs and clubs stocking Heineken and making a special effort to welcome fans to Cardiff. All the pubs are listed on the Heineken Pub Finder (to be found at www.ercrugby.com) along with famous Heineken Bus Bar. They will be running promotions and many such as The Springbok Bar and OldMonk have big screens.
Look out for Major Tom's men who will be out and about making it easier to get your hands on Heineken.
Marketing initiatives will also see tournament commercial partners Peugeot give away one of their top of the range cars in a free to enter competition anddisplay a car in Queen Street.
Title sponsors Heineken will show off the trophy in the Millennium Stadium Shop window.
Peugot are displaying the car specially dressed in striking rugby livery, inCardiff's Queens arcade between 18-24 May and at the Millennium Stadium on the day of the Heineken Cup Final.The message to fans from Cardiff is to use public transport wherever possible.
"The railway station is on the doorstep of the stadium. If fans must travel by car, we would urge them to allow plenty of time, to follow the signs fromthe approach routes to the city and to make use of the free park and ride services provided by the Council," added Deputy Mayor Christine Priday.