Under the call to arms, 'You gotta be there', it will feature three different phases during 2010 which will be predominately application based.
The exciting announcement means that the global rugby family will have unprecedented access to the world's third largest sports event with over one million tickets available for public sale via the official tournament website: www.rugbyworldcup.com/tickets.
The first phase of sales, which kicks off on Tuesday, April 27, will see applications open for ticket packages by Venue (tickets for all pool matches at a specific venue) and Team (tickets for all pool matches for a specific team) with over 750,000 tickets available to purchase globally.
The second phase will see individual tickets released for every match except the semi-finals and final (which will be sold through a ballot system). This second phase is expected to commence in August or September of this year.
The final phase will enable fans who applied for tickets in phase one or two to elect to enter the ballot system for tickets to the semi-finals and the final. This process is expected to open in November. Any remaining tickets will go on general sale in 2011.
Rugby World Cup Limited Chairman Bernard Lapasset said: "Today's announcement of the official ticketing programme is a significant milestone for the 2011 Rugby World Cup and of interest for supporters around the world.
"Rugby is enjoying continued success globally through its amazing diversity of tournaments and on April 27, rugby fans from Auckland to Adelaide, Cape Town to Cardiff, Moscow to Milan and everywhere in between will be able to apply for Rugby World Cup tickets."
Click here for details of the 2011 RWC ticket pricing structure, which was announced in December.
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