Irish rugby is the only fully professional sport in Ireland and the only dividend that the IRFU produces is one of participation in sport.
As such, the Ireland squad and international games at the Aviva Stadium need to produce a financial surplus that is then fully distributed throughout all levels of the game.
While the IRFU appreciates the current economic climate affecting the country, this surplus is needed to develop and nurture the future of the sport from the grassroots level upwards.
The pricing of general entry tickets reflects the enhanced offering to patrons at the new Aviva Stadium with its modern design giving greater standards in terms of seating, views of the pitch as well as access to a greater number of concession stands, restaurants and bars.
The premium level ticket prices for games reflect the increased offering to supporters in terms of exclusive facilities within the premium area.
Reduced cost ticket packages will remain in place offering greater value to supporters as well as schoolboy/girl packages to all games at the Aviva Stadium.
Tickets are sold through the clubs of Ireland and the packaging of games has been in place since 2005. Clubs may distribute tickets in whatever way they feel best suits their members and this would include selling individual tickets to games out of the grouped ticket packages allotted to clubs.
Following this distribution to rugby clubs and schools, any remaining tickets may be sold through the Irish Rugby Supporters Club on a similar basis.