Members of the club handed out thousands of information leaflets and were on hand to handle the many queries from prospective players and members.
Swords RFC President Alan Butler said: "The promotion weekend was a great success and it really couldn't have gone better.
"We had a really positive response, with dozens of new players signing up and a host of new names hopefully coming on board for the new season.
"It's the first of a number of initiatives we are undertaking to help develop our club at all levels and establish ourselves as an integral part of the Swords community."
Swords will, this season, field men's teams at 1st, 2nd and Over-35s level, as well as Under-19s, while the club's youth section will expand further at the other end of the age spectrum.
The club launched its mini rugby section last weekend in Brackenstown, which included a new nursery section, for four to seven-year-olds, for the first time.
Butler added: "Our preparations couldn't have gone better so far and it all bodes well for the coming year, as well as the future.
"Our new coaching team has already laid down strong foundations, we have had an influx of new players and our youth development officer, Jamie Gormly, is back coaching in the local schools once again.
"Special thanks must go to the Pavilions for facilitating our promotions weekend. Anyone interested in playing or supporting rugby would be more than welcome to join us."
For further information, please visit www.swordsrfc.com or e-mail firstname.lastname@example.org.