The Michael Smurfit School of Business (UCD) Marketing Development Programme is currently completing findings in an Economic Impact Survey, commissioned by the Irish Rugby Football Union.
Figures based on early estimates and subject to completion of the formal report indicate that the Ireland - England match generated a revenue spend of circa 57.1 million.
In the joint IRFU - FAI Stadium Feasibility Study presented this week to the Minister for Arts, Sport and Tourism, Mr. John O'Donoghue TD, it was pointed out that the amount generated in the Economy for an international match at Lansdowne Road "could be significantly increased with increased capacity and improved facilities."
The delegation also indicated that over a six year period the net cost of the project includes an estimate for VAT of up to 71 m and it was also stressed that in a project of this size an additional 85m to 100m through employment and other taxes will be returned to the Exchequer.
The IRFU - FAI delegation also discussed with the Minister the significant ongoing employment and social benefits accruing to the community in the future running of a new stadium, which it said was "now more necessary than ever with ever increasing demand for International matches involving both sporting organisations."
The compelling argument that there is a healthy dividend to be gained from having the facilities to stage major rugby and other international sports events in Dublin is also illustrated in an economic impact assessment by the Dublin Chamber of Commerce relating to the upcoming Heineken Cup final being played at Lansdowne Road on May 24th.
Based on an approximate 30,000 visitors coming to Dublin specifically for the weekend of the final, the Dublin Chamber of Commerce reports that 40 m to 50 m will be generated to the Exchequer.
Mr. Philip Browne, Chief Executive of the IRFU stresses that, " revenue derived from international fixtures is the financial engine behind game development and increased participation of rugby and the provision of the best facilities will provide the revenue streams that fund the grass roots development of the game throughout Ireland."
