The Michael Smurfit School of Business (UCD) Marketing Development Programme is currently completing findings in an Economic Impact Survey, commissionedby the Irish Rugby Football Union.
Figures based on early estimates and subject to completion of theformal report indicate that the Ireland - England match generated a revenue spend of circa 57.1 million.
In the joint IRFU - FAI Stadium Feasibility Study presented this week to the Minister for Arts, Sport and Tourism, Mr. John O'Donoghue TD, it was pointed out that the amount generated in the Economy for an international match atLansdowne Road "could be significantly increased with increased capacity and improved facilities."
The delegation also indicated that over a six year period the net cost of
The IRFU - FAI delegation also discussed with the Minister the significant ongoing employment and social benefits accruing to the community inthe future running of a new stadium, which it said was "now more necessary than ever with ever increasing demand for International matches involving both sporting organisations."
The compelling argument that there is a healthy dividend to be gained from having the facilities to stage major rugby and other international sports events in Dublin is also illustrated in an economic impact assessmentby the Dublin Chamber of Commerce relating to the upcoming Heineken Cup final being played at Lansdowne Road on May 24th.
Based on an approximate 30,000 visitors coming to Dublin specificallyfor the weekend of the final, the Dublin Chamber of Commerce reports that 40 m to 50 m will be generated to the Exchequer.
Mr. Philip Browne, Chief Executive of the IRFU stresses that, " revenue derived from international fixtures is the financial engine behind gamedevelopment and increased participation of rugby and the provision of the best facilities will provide the revenue streams that fund the grass roots development of the game throughout Ireland."