The Irish Rugby Football Union is delighted to announce that GUINNESS Ireland is the new official sponsor of the three-match Autumn Test Series.
The sponsorship commences with Ireland's forthcoming matches at Lansdowne Road against South Africa on November 11 (5pm), Australia on November 19 (4pm) and the Pacific Islands on November 26 (2.45pm).
Guinness has been a supporter of Irish rugby for over 20 years and the new sponsorship agreement brings their official sponsorship status with the IRFU through to the end of the 2010/11 season.
IRFU President Peter Boyle said of the announcement: "We formally welcome GUINNESS as the official sponsors of the Autumn Series. GUINNESS has been consistent and loyal sponsors of Irish rugby down through the years and it is entirely appropriate that they should now consolidate
that support by lending their brand name to such a key segment of the season as the Autumn Tests."
Michael Whelan, Diageo Ireland Sponsorships, added: "GUINNESS is delighted to strengthen its role as a long time supporter of Irish rugby, across all segments, by adding the Autumn International Series to our sponsorship agreement with the IRFU.
"GUINNESS has always enjoyed a compatible relationship with Irish rugby through a variety of sponsorship projects and is delighted now to further demonstrate its support with sponsorship of the Autumn Series, in which we wish the Ireland team every success."
- GUINNESS plans a number of promotional initiatives to support its sponsorship of the Autumn International Series -