The IRFU said that the use of the strapline, 'Proud Sponsors of Irish Rugby', on the current Hunky Dorys ads, was 'a cynical ploy in an attempt to try and capitalise on the popularity of the game'
© IRFU
An agreement has been reached between the Irish Rugby Football Union and Largo Foods, distributors of Hunky Dorys crisps, regarding the latter's current advertising campaign.
The IRFU and Largo Foods, distributors of Hunky Dorys crisps, have reached an amicable agreement whereby Largo Foods will remove, without delay, all references to 'Proud Sponsors of Irish Rugby' from its current billboard advertising campaign.
IRFU Seeks Withdrawal Of Advertising Campaign
