The 2010 line-up is expected to feature teams from as far and wide as Africa and Fiji as well as a host of teams from across Europe.

Check out some of the action from previous seasons and the 2010 launch on You Tube - click here.

Pat Maher, Heineken's Events and Sponsorship Manager, said: "Kinsale RFC is the place to be on the May Bank Holiday weekend.

"The Kinsale Sevens is a very well organised and respected rugby Sevens festival showcasing competitive rugby where the hosts continue to enhance food and beverage facilities for all who attend.

"The event is a showcase for sports and tourism in Ireland as it celebrates the spirit of rugby with a festival atmosphere.

"Heineken has been privileged to be part of this since its inception 22 years ago and we continue to enjoy the experience the festival gives to locals, rugby fans and thrill seekers alike".

The Heineken Kinsale Sevens generates in excess of €5m for the local economy. It is a hugely important event for Kinsale town and district and allows the destination showcase its heritage and gourmet reputation.

For the second year, Kukri is the official event wear sponsors.

For full details on accommodation and travel, please visit www.kinsalesevens.com.