Tickets are priced at £14 for adults and £7 for children, for every Ulster Rugby home game this season.
Ulster Rugby's scrummy mummy Cynthia (better known as prop Justin Fitzpatrick) commented: "It's great that Ulster Rugby now have a designated family area.
"It not only provides a sheltered and secure area, with great views of the live action, but the family friendly prices mean we can head down to Ravenhill as a family to cheer Ulster on more times this season."
Also on hand to launch the Family Friendly prices was daddy Dawson, better known as Kieron Dawson, wee Nigella, more usually seen listed on teamsheets as Nigel Brady, and big bro Ian Humphreys.
To take advantage of Ulster Rugby's new family friendly rates, simply call the Ravenhill Ticket Line on 02890 493 222 Option 2 or call into the Ravenhill Ticket Office (Monday to Friday, 9am-5pm) to make sure your family are part of the 'Ravenhill Roar'.