The Aviva Stadium 3D Experience allows the user to experience all the tension and excitement ahead of an international rugby match in the first person, with their name and picture featured during the film.
The journey begins with the participant as a relatively unknown player, who on the day before a big international match gets a call up to play for Ireland.
Throughout the journey they will travel to the Aviva Stadium on the team bus, meet the physio for a personal briefing and get a pep talk in the dressing room from Declan Kidney.
The participant will also interact virtually with TV analyst George Hook and rugby heroes Rob Kearney and Donncha O'Callaghan.
The Experience squeezes all the thrills of the 24 hours before the match whistle into a unique five-minute 3D journey, and reaches a dramatic conclusion when the participant runs onto the pitch at a packed Aviva Stadium.