We will use the occasion of the greatest event ever staged on the island of Ireland to engage a diverse worldwide community connected by their Irish identity.
I will arise and go now, for always night and day
I hear lake water lapping with low sounds by the shore;
While I stand on the roadway, or on the pavements grey,
I hear it in the deep heart’s core.
Bob Geldof reads from the W.B Yeats poem ‘The Lake Isle of Innisfree’ as he talks about the Irish around the world and the impact they will have on a Rugby World Cup in Ireland.