The world's top female rugby players have joined the International Rugby Board in spreading the anti-doping education message on 'Keep Rugby Clean Day' at the 2014 Women's Rugby World Cup in France.
The pinnacle event in the Women's rugby 15s calendar, #WRWC2014 has captured the public's imagination around the world as the exciting action on the field has reached a record number of fans from the stadium to the armchair.
And with the event enjoying global exposure, the IRB is hoping that a strong education platform, backed by all the teams, will assist in educating and informing sportswomen and men around the world about the perils of doping.
IRB anti-doping manager for testing and education, Ilaria Baudo, said: "All players - whether they are involved in the men's or women's game - must understand the consequences of doping, and how to maintain a healthy and clean approach to sports nutrition.
"This is not solely achieved via a robust programme of testing, but by education and I am delighted that all the Women's Rugby World Cup teams have embraced the Keep Rugby Clean message."
Click here for more on the IRB's 'Keep Rugby Clean' campaign.
Two-time Olympic medal winner Heather Moyse is also an IRB anti-doping ambassador. "It's so important to 'Keep Rugby Clean'. It's about respecting the game, respecting your team-mates, your opponents and most of all, respecting yourself," she said.
"Players should embrace the challenge of discovering just how good they can be!"
Central to the mandatory education programme, players were shown a moving video featuring former Scotland Under-20 player Sam Chalmers. Chalmers tested positive for a banned substance in the run up to last year's IRB Junior World Championship and was subsequently banned for two years.
The full-back went on to tell his story to other players to encourage them to 'Keep Rugby Clean'. You can watch Sam's video below:
The IRB spent the early part of the tournament visiting each team to deliver an anti-doping education outreach session. The session focused on ethics and morality and included an interactive game which highlighted the negative emotions around winning and losing as a result of cheating.
Rugby's values were prominent in the discussion and all teams expressed their desire that while winning is important, it should not come at the expense of the integrity of the game.
'Keep Rugby Clean Day' will see all teams take to the field for their pre-match warm-up wearing 'Keep Rugby Clean' T-shirts in support of the anti-doping initiative. Get involved on social media using the hashtag #keeprugbyclean.
They needed a 27-point winning margin against Scotland. They got that and more. The Ireland Women's team captured their second Women's RBS 6 Nations title in style at Broadwood Stadium - relive their Championship winning day in our exclusive video.
It was nail-biting, nerve shredding and epic! Relive Ireland's RBS 6 Nations Championship day from the squad's arrival at Murrayfield to the trophy presentation in our exclusive tunnel and pitch cam video.
Larissa Muldoon, now a two-time Women's RBS 6 Nations winner, is part of an all-Donegal half-back pairing for the Ireland Women. She spoke to Irish Rugby TV about the developing clubs in her own county.
Ireland Women's lock Orla Fitzsimons describes how she was a supporter in the stands for the 2013 Grand Slam success, and now, two years on, she has a Women's RBS 6 Nations winners' medal around her neck.
Niamh Briggs had a day to remember as she captained the Ireland Women's team to RBS 6 Nations title glory. The Waterford star, who scored the first try in the 73-3 win over Scotland, spoke to Irish Rugby TV afterwards.
Paying tribute to the Ireland supporters at Murrayfield, RBS 6 Nations winner Luke Fitzgerald said: "Thanks a million to the fans from the all guys. They were fantastic. We really felt their support out there, they were the '16th man' and helped us get over the line."
Sean O'Brien scored two tries and produced a man-of-the-match performance as Ireland beat Scotland 40-10 to finish top of the table and retain the RBS 6 Nations title. He spoke to Irish Rugby TV afterwards.
Speaking to Irish Rugby TV after the trophy presentation, RBS 6 Nations winner Robbie Henshaw said: "Words can't describe it...just the whole atmosphere, everyone in the stadium, just the way it ended out. It was pretty intense, the heart was rushing."
Enjoying the post-match celebrations at Murrayfield, RBS 6 Nations winner Rory Best said: "It's been a bit of an emotional roller-coaster, the last hour. The crowd have been absolutely incredible. We're just delighted to give something back to them."